Digital credentials help transform knowledge, skills, and abilities into actionable growth. They can also be a competitive edge, driving real savings to the bottom line for your organization. Here are three ways digital credentials save businesses money:
- Free brand marketing. Digital credentials are highly-visual and optimized for sharing on social media and professional networks. This builds awareness, value, and demand for an organization’s credential and has a real impact. According to the case study Shifting the Up-skilling Paradigm: Digital badges help IBM create a diverse, inclusive workforce, IBM’s digital badge program has garnered more than 200 million estimated social media impressions through early 2018, which is equal to $39,000 per month in marketing value.
- Reduce turnover, save recruiting costs. Giving employees an opportunity to work on new projects or initiatives can boost their job satisfaction, helping reduce turnover. And that makes a big difference to the bottom line. Want to know how? Watch this:
- Increased revenue. Along with increasing engagement and retention, recognition technology like digital credentials increases productivity and revenues. According to “Successful Companies Use Technology to Build Company Culture,” issued by the O.C. Tanner Institute, companies that use recognition technology reported 20% increased revenue.
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