Congratulations! You did it! You came up with a great product or service and now you’re ready to let the world know about it. However, that’s easier said than done and great marketing doesn’t happen overnight. If you’re limited on resources and your marketing department is strapped for time, you may be overwhelmed with where to start when it comes to creating a go-to-market strategy.
There are a few ways to increase consumer awareness of your brand that will lay the foundation for creating a positive brand presence online. Creating a simple, clean, easily identifiable logo prior to releasing your product to the world is a great place to start. Positive branding starts with a positive association, and a logo is the first step in that process.
It's important to partner with vendors and companies who will shoulder some of your brand amplification, especially if your organization is strapped for collateral. Credly is a great example of such a vendor. By implementing digital credentials, your organization puts your part of your branding strategy in the hands of learners who get to share their achievements on social media, through email signatures, and on resumes. Every time that your badge is shared, that’s another drop in the branding bucket, and impressions go a long way toward reinforcing a positive brand presence.
Another quick win in terms of branding is creating content that is valuable to the community you’re trying to reach. If you’re a trusted source of information, your readers will be inclined to share that information with their networks. All of those shares are positive reinforcement that your brand is valuable, helpful, and trusted.
If you’re interested in learning more about how to make a positive impact on your organization’s branding strategy, download our free guide, “How to Increase Your Organization’s Brand Presence.”