In part one of the blog, “What Do Your Employees Really Need to Succeed at Work?” we discussed research that Officevibe conducted about the ten metrics of employee engagement, and how digital credentials heighten all of those metrics.
Officevibe concluded that the top ten metrics of employee engagement are as follows:
- Personal Growth
- Relationship with managers
- Relationship with colleagues
- Company alignment
Implementing a digital credentialing program will help with all ten points of engagement. Curious how? In part two of this article, we’ll discuss points six through ten on the list above.
Wellness - digital credentials are instrumental in enhancing employee satisfaction. How? They instill a sense of purpose to earners, they encourage lifelong learning and achievement, and they encourage your best employees to stay with your organization instead of looking for work elsewhere. All of those things ultimately lead to wellness!
Ambassadorship - issuing and earning digital badges to your organization ultimately turns your earners into brand ambassadors. When IBM issued digital badges to their workforce, they garnered over 200 million social media impressions, worth over $39,000 in marketing spend. Every time a badge is issued, there’s an opportunity for earners to share their accomplishments with their networks, which is an opportunity for increased brand awareness.
Relationship with Managers - knowing that your manager is rooting for you, and is excited about your ongoing learning, is invaluable. We’ve talked about how your best employees aren’t quitting because they dislike the work they’re doing, they’re quitting because of a poor relationship with their manager. By offering digital credentials, and being actively involved in offering your employees a benefit that is tangible and shareable, there will inevitably be a sense of trust between manager and employee.
Relationship with Colleagues - Saint-Paul Tinga, an Oracle badge earner on Credly’s Acclaim Platform, who has received countless accolades from not only his superiors but his peers, said it best when he said, “I’ve received feedback from others in the IT industry. They say, ‘Great job! You’re Java certified, keep going!’” Saint-Paul plans to take the Oracle Certified Professional, Java SE 8 exam, and then move on to reach the enterprise architect level.
- Company Alignment - the most engaged employers want their employees to continually learn and grow. By offering digital credentials to your workforce, you’re allowing synergy between what the company cares about, and what your employees care about. Knowing that your best, most engaged employees are continually working to better themselves, so that they may be the best employees, is the ultimate in alignment.
If you’re interested in starting a digital credentialing program, fill out the form below and we’ll be in touch: