Product certifications in technical skills are seeing a surge in importance. According to Fast Company, the shift companies made to remote work due to the pandemic has accelerated digital transformation, allowing companies to produce and accomplish at rapid rates. The acceleration in digital transformation has also created the need for employees with new skill sets and competencies.
Every year, the CompTIA Emerging Technology Community releases its annual Emerging Technology Top 10 list. It includes the technologies that are poised to have the most impact in the coming year, and by association, the skills that are poised to be most in demand by employers. This year's list includes:
- Serverless computing
- Mixed reality technologies (AR/VR)
- Natural language processing
- Quantum computing
According to CompTIA's findings, the skills needed for emerging technology adoption are among the top issues for employers today. In the workplace, job role changes, job growth, and the rapid pace of digital transformation means that workers with the skills to harness these emerging technologies will be in high demand.
How digital credentials can help
If you offer product certification for these high-demand skills, digital credentials can bring your brand to the forefront. One way digital credentials can help do this is via the learners themselves. Every time someone who earns a badge shares it on social media or internally, your brand gets a shout-out. A measurable, organic impression. That's a lot of free marketing that you can link directly to your ROI and bottom line.
Offering a digital credential upon certification completion also keeps your customers engaged to finish your certification courses. You can also issue a digital badge for milestones along the way to keep customers engaged in more complex and rigorous certification programs.
Leading product certification providers—some of the world's most recognizable brands, development platforms, SaaS products, and technology companies—work with Credly to create credentialing programs that garner amazing results. IBM, Oracle, and Autodesk are just a few organizations that have introduced digital credentials to great success.
Issuing digital credentials via Credly for top skills offers additional benefits: your certification earners get access to labor market insights. They can find out who's hiring for the skills and credentials they have earned, along with salary insights.
For 2021 and beyond, it's crucial for certification providers to offer customers in-demand skills paired with in-demand digital credentials. If you don't, you might be left behind as your competitors meet that demand.