Have you ever heard the expression the best time to plant a tree was twenty years ago? The second best time to plant a tree is right now. The same sentiment rings true when talking about issuing digital credentials. In order to reap the benefits of issuing credentials to your employees, workforce, students, or members, you have to just start.
Here are three reasons why right now is the best time to be issuing digital badges.
- Your organization is going to have a captive audience for a while. People have more time to spend on learning right now. With remote work likely being the norm for the foreseeable future, marketing your learning and training programs, along with the digital credential that accompanies them, will be met with a hugely positive response. People want to feel good about themselves and the world around them right now. There’s no better way to do that than with verified, portable proof of learning that people can share with their networks.
- Your organization will save money on marketing spend. With the economy on unstable ground right now, saving money is top of mind for many organizations. Digital credentials are meant to be shared and once your learners earn their badges, the social media impressions, shares, likes, and clicks back to your website will result in an impactful marketing campaign. Those organic shares and likes result in real marketing dollars saved by reinforcing brand awareness, as well as clicks back to your website that will increase demand for your product or service.
- Offering badging for skills gives everyone peace of mind. Whether it’s upskilling, reskilling, or just learning something new, everyone wants to feel like they’re in control of their future. By issuing digital credentials, organizations can prove to their workforce that they’re invested in their professional development, professional associations can attract new members by reinforcing their learning programs, and higher education institutions can market to an engaged workforce seeking development by offering them portable proof of their learning. The world may seem like an uncertain place, but by highlighting new abilities and strengths, organizations have the power to elicit real, meaningful, positive change in their communities.
If you’re interested in learning more about why your organization should invest in issuing digital credentials, fill out the form below and a member of our team will be in touch shortly.