Case Study: Interactive Advertising Bureau


The Interactive Advertising Bureau (IAB) is a leading association for the media and marketing industries committed to professional development and elevating the knowledge, skills, expertise, and diversity of the industry’s workforce. During a period of rapid change in the industry, IAB created a certification program to ensure the industry’s workforce had the necessary skills for the job. 

The program launched with a traditional, manual approach to issuing and expiring credentials that was time-consuming and unscalable. To automate their program, the association turned to digital credentials issued via Credly’s Acclaim platform. Download the case study to learn more about IAB’s transition to digital badges, including:

  • How IAB automated its certification program with digital credentials. 
  • How digital credentials enhanced the program experience for certification holders, enabling them to easily share their achievements. 
  • How digital credentials helped IAB unleash a cost-effective grassroots marketing campaign. 
  • Results from IAB’s digital badging program

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