Digital credentials are a valuable tool to help your organization engage and retain the best employees, but what if they can also help market your brand effectively too? Learn how to use digital credentials on social media to save money on marketing spend, create compelling marketing content, and gain market share.
The session was moderated by Credly's CEO and Founder, Jonathan Finkelstein, where he was joined by Amy Jauman, Chief Learning Officer at the National Institute for Social Media, and Brandye Barrington, Senior Program Manager at Oracle, where they discussed:
1) How to use social media for personal and corporate branding
2) How badge earners can become a brand's biggest advocates on social media
3) How digital credentials can become an integral part of your marketing strategy