How Digital Credentials Can Help Associations Stand Out & Attract New Members

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Carrie Abner - ICF - Headshot

Carrie Abner

Vice President, Credentials and Standards

International Coach Federation

Carrie Abner is an experienced association executive who has advanced professional associations at the local, state, national, and international levels. As vice president for ICF Credentials and Standards, she oversaw the global certification of professional coaches. Abner has also led the development of the ICF’s first-ever certification for a specialized coaching discipline–the ICF Advanced Certification for Team Coaching.


Veronica Diaz - EDUCAUSE - headshot

Veronica Diaz, Ph.D., CAE.

Senior Director, Professional Learning and Development

Veronica oversees and leads the integrated portfolio of professional learning programs and career development services, including online and in-person educational opportunities. Her portfolio includes mentoring, microcredentialing, corporate learning programs, professional pathways, and the suite of leadership and management institutes.


How Digital Credentials Can Help Associations Stand Out & Attract New Members

In this free, 60-minute webinar, Carrie Abner of International Coach Federation and Veronica Diaz, Ph.D., CAE, from EDUCAUSE will share how they've used digital credentialing programs within their association to stand out in the crowd and successfully attract and engage new members.

Watch this webinar to learn about:

Credly_Icon_WorldNetwork_Yellow_500pxTwo real-world examples of bringing a digital credential program to life in an association context.

Credly_Icon_Target_Gray_500pxWays associations have achieved smooth program implementation and successful uptake of badges.

Credly_Icon_EarnerAtrract_Green_500px (2)Tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement.

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