How to Sell Digital Credentials to a Skeptic

There’s no denying it: the next decade will confirm the shift from degree-based hiring and learning to skills-based hiring and learning. The gig economy is in full swing, college enrollment is on the decline, and hiring for tech jobs is becoming increasingly more difficult. It sounds like the perfect climate for verified achievements, right? 

Digital credentials are data-rich, verified, and secure proof of achievements, learning, and skills. They enable data-informed decision making. They make hiring and recruitment easier by identifying skills rather than relying on degrees that may or may not be relevant to the role your organization needs to fill. Bust most importantly, they’re proof of learning. They tell a story about what a person can do beyond being self-reported, or beyond a traditional academic degree. 

Here are a few talking points you can use to sell digital credentials to someone who may not see their value yet. 

  1. They’re the future of verified skills. Paper certificates are so 20th century. They’re easy to tamper with, difficult to verify, and their reach only goes so far as whoever has it in their possession. Organizations that can’t see that the future is digital run the risk of becoming obsolete. Digital credentials allow for real-time verification, they lend themselves to being shared across the internet and social media which makes a huge impact on brand recognition, and they’re online (which is likely where your learners are, too). Organizations like IBM, Oracle, Adobe, and Pearson are already issuing digital credentials, so join the movement and be in good company. 
  2. Digital credentials are secure. Data privacy is really important to anyone who spends any time online. As knowledge-based jobs become increasingly more common (as opposed to labor-based work), spending time online is a regular part of life. Credly is fully GDPR compliant and we’re actively working towards our ISO certification. The data of the issuing organization is kept safe, as well as the personal information of those who are earning your credentials. 
  3. Technical skill certificates are quickly becoming the norm. College degrees don’t hold the same cache to Gen Z as they did a generation ago. Tech-based skills and certificates are quickly becoming the norm to replace traditional proxies such as years of experience or earning a degree., and employers are going to have to find a way to verify those skills. Digital credentials allow an employer to quickly and easily confirm that someone knows how to do what they say they know how to do, making the recruitment and hiring process a lot easier and less expensive. 

If you’re interested in learning more about how to issue digital credentials, fill out the form below and a member of our team will be in touch shortly. 

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Topics: Corporate Development, Digital Credentials, Earners

By  Patricia Diaz